Events
Edwin Further Film Release

Edwin Further Film Release

Last Thursday saw the successful instore preview of Edwin’s Further film. A film following Edwin Europe and Kingdom of Kicks on their jaunt from London to Biarritz.
Edwin x Burger Gang Or Die Party: Video Recap

Edwin x Burger Gang Or Die Party: Video Recap

Check out the video from last Thursday’s Burger Gang Or Die party at the Edwin Store! Remedy on tap, flying burgers, a hot wing challenge and general good vibes all around. Here’s what you missed…
TRIWA Pop-Up Closing Party

TRIWA Pop-Up Closing Party

The good folks over at Tatler have previewed some snaps from the party. Click through to check it out!
Sane Goes to Copenhagen Fashion Week

Sane Goes to Copenhagen Fashion Week

Sane had the fantastic opportunity to go to CPH Fashion Week recently and we have to say we were mightily impressed. Here’s some photos of the event courtesy of the lovely (and our very own) Sascha Kirk.
Fan Optics Launch Event on 26th of July

Fan Optics Launch Event on 26th of July

Fan Optics proudly invite you to the launch of their Debut Eyewear Collection next Wednesday… DJ set by Ciara Haidair and drinks upon arrival, come through! Hope to see you there!
Albam, Gudrun + Gudrun and Richard Anderson join Sane

Albam, Gudrun + Gudrun and Richard Anderson join Sane

Sane is very happy to welcome the three brands! I’m sure you’ll hear from them very shortly. For more information on Albam please visit albamclothing.com For more information on Gundrun & Gundrun please visit gundrundunrdun.com For more information on Richard Anderson please visit richardandersonltd.com
Short Video of Steve up on the House Seven Page

Short Video of Steve up on the House Seven Page

Steve on the subject of his true inspiration on Shoreditch House’s House Seven Page
Sane Press Days

Sane Press Days

The press days went swimmingly, with a whole host of you turning up to ensure that there was never a quiet moment. We don’t mind though as it allowed us to show you all the incredible product that we have in for the coming season. We hope you enjoyed them quite as much as we...
Steve Sane Shot by Tommy Ton at Pitti L'Uomo AW12

Steve Sane Shot by Tommy Ton at Pitti L’Uomo AW12

Steve Sane Shot by Tommy Ton at Pitti L’Uomo AW12 now on the GQ website.
Sane Press Day

Sane Press Day

The Sane Press Day was rather a success if we may say so ourselves! It was a pleasure to show such a great wealth of press around Sane towers especially with the world’s oldest boot brand Danner now part of the Sane line up.
Edwin Overworks at Son of a Stag

Edwin Overworks at Son of a Stag

Last Thursday Edwin officially celebrated the launch of their new Overworks Factory (OWF) collection at East London’s Son of a Stag. As one of Edwin’s oldest and most loyal customers, it made sense that Son of a Stag was the location for the party, and the big glass front to the store made for a...
Ellesse Pop Up Redchurch St

Ellesse Pop Up Redchurch St

Sane helped to bring Ellesse to Redchurch St – with the Ellesse pop up shop. Paying tribute to the various trends that Ellesse has been at the heart of since its beginnings. The store stocked items suitable for anyone from Paninaros to Casuals. As well as providing a base for people to satisfy their Ellesse...